A widening communication gap has emerged within the political camp of President Bola Ahmed Tinubu in Kano, as many once-prominent loyalists of late have become noticeably less visible in the media.

The development has paved the way for opposition voices to dominate public conversations ahead of the 2027 general elections across the battleground state.

Investigation revealed that across radio stations, newspaper commentaries and digital political platforms, opposition figures have intensified their messaging, while several APC stakeholders and federal appointees who previously championed the Tinubu administration have maintained a subdued public profile.

Findings revealed that despite the APC’s ongoing efforts to strengthen its structures in Kano through defections and political realignments led by Deputy President of the Senate, Senator Barau I. Jibrin. Barau has repeatedly insisted that the party is consolidating its grassroots presence ahead of 2027.

Bukar Ahmad Suka, a political analyst who spoke with this newspaper, said: “The battle is increasingly shifting from party structures to public perception, arguing that the opposition has gained greater visibility by sustaining a stronger presence in the media and capitalising on ethno-political sentiments that resonate with sections of the electorate.”

“The APC still has influential figures and federal appointees in Kano, but many of them are no longer as vocal as they were at the beginning of the administration,” Bukar Ahmad Suka said.

He stressed that “Politics is about visibility, and whoever controls the narrative often shapes public opinion before campaigns formally begin, and certainly the APC appear to be losing ground.”

Although outspoken supporters such as Dr Musa Illiyasu Kwankwaso and Hon. Faizu Alfindiki continue to defend the President’s policies, they are increasingly perceived as carrying much of the public advocacy almost single-handedly, while dozens of other pro-Tinubu voices remain largely absent from sustained political engagement.

The changing atmosphere is also evident across Kano metropolis, where campaign billboards associated with President Tinubu have become less prominent than in previous months, even as opposition groups continue to expand their outreach through community meetings and coordinated media appearances.

Bukar Ahmad Suka noted that the contest for Kano may depend as much on reclaiming the media narrative as on building electoral structures.

He stated the need for pro-Tinubu forces to make communication a crucial frontline in the race toward 2027.